About Gretchen

Full-time Palm Desert resident and marketing professional, Gretchen Erickson has over 20 years of experience in sales and marketing.

Naturally outgoing and personable, Gretchen understands the importance of building and nurturing relationships, getting to know the needs of her clients and guiding them through each step of the process of buying or selling their property. Gretchen’s expertise in understanding the marketplace is built on years of experience as a Direct Response Industry professional, marketing products to big box retail, live shopping channels, catalogs, and creating TV infomercials to drive their sales.

She traveled to Asia to work with manufacturers and searched for new products worldwide. She served as President of Smart Inventions (Los Angeles, CA) and later consulted for Direct Response marketing companies such as Time Life, BJ Global Direct, Smart Inventions and several others.

Gretchen Erickson also delights in the desert lifestyle; she enjoys swimming, hiking, yoga, golfing and outdoor leisure activities. Gretchen’s familiarity with the Coachella Valley, combined with her excellent interpersonal skills allows her to guide the buyer to the home of their dreams. Sellers will appreciate her ability to market their home using the vast array of options available in today’s world.